Pureology is the number 1 professional colour care br&. Born in California in 2001 with a simple but powerful idea: to create the very best products for colour treated hair. Pureology pioneered the "no nasties" movement with their sulphate free shampoos & 100% vegan formulas. Their exclusive Anti Fade Complex (R) helps to keep your hair colour looking vibrant for longer & their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting hair colour. Word quickly spread & Pureology became a beauty editor's best kept secret, loved by expert colourists & clients alike. Get your hair to look its best by starting fresh with a clean scalp. Pureology Clean Volume sulfate free shampoo gently removes volume-inhibiting build-up while replenishing & detangling. The Clean Volume System delivers body-boosting formulas that weightlessly elevate strands for a light, airy, full-bodied finish & extraordinary colour protection. Flexible volumisers, fortifying wheat protein & aloe water helps hair to retain moisture, while eliminating oil. Ultra-gentle cleansers remove volume-inhibiting build-up to infuse hair with fullness, while the exclusive Anti Fade Complex protects colour vibrancy. The signature aromatherapy is a blend of musk, amber, peach & jasmine. Benefits: o Concentrated volumising shampoo for, flat hair o Provides additional detangling o Offers enhanced volume o Guarantees longer lasting colour o Sulfate free o Silicone free o Paraben free o Contains natural extracts o Provides UVA/B Protection o 100% vegan Key Ingredients: Aloe Water, Soy Protein, Sunflower Seed Extract (heliogenol), Melanin, Coconut Sugars To use: Rub the product in your hands to create a rich lather then massage through the hair. Rinse. For best results, follow with Clean Volume Condition.